Responsible for decoding creative briefs for Ad videos and TVCs, handling everything from ideation, scripting, and storyboarding to the final execution of the videos. My role is to ensure that the client’s business objectives are not only met but exceeded. As the lead editor for B2B AI Videos, I oversee the end-to-end creation of TVCs for brands, collaborating with India’s top celebrities. Additionally, I’ve worked on Truefan’s core business, enhancing the personalized videos of top A-list celebrities for D2C, improving their look, feel, and design.

Managed a team of 6 editors & production unit at the organisation. Involved in all major production & editing projects from inception to delivery. Helped to train the juniors with the help of technical workshops & on the job training on a day to day basis. The highlight of my stint here was working with Tatva India: I worked on a YouTube. Documentary which has garnered 1.7 Million + views & I also helped to monetise the channel within 2 months of inception. Developed & managed content for top artists like Paradox, Tezz, Musaafir & Cruze with most of them crossing a million views on Instagram. I also developed content for popular Brands instagram pages like Tatva India , Job Hai , Acqa-Lense,Cross-beats ,Urbangranth, Fine Apple, Acclr8 & Getsetgo.

Part of the central video editing team responsible for delivering motion graphics & video content for all retainer & new business accounts.   Contributed to more than 20 brands from a diverse set of industries including FMCG, NBFCs, Automobile, Building Materials, Central Government & beyond. Delivered more than 50+ content pieces per month with the fastest TAT & highest efficiency of all editors across the board in the team. Short form content - Reels, YouTube videos & GIFs from ideation, storyboarding to developing frames & animating them.